Aruba Trading Company at a glance
OUR STORY
Established more than six generations ago, Aruba Trading Company is a premium wholesaler originating from a merchant sailor named Eliau Moses Curiel. In 1860, Curiel began what would grow to be an impressive and enduring business. In 1887, his son took another step down this path when he opened “La Casa Amarilla”. This was but the first Curiel company to be established in Curacao, however more would soon follow.
Today, Aruba Trading Company specializes in the wholesale of well-established and luxury brands, bringing variety to the residents of Aruba.
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Over the years we have, at one time or another, represented virtually every premium global brand such as: Florsheim, Bally, Parker Pens, Arrow Shirts, Gillette, General Mills, Lipton, IBM, Sony, Canon, Kodak, Smith Corona, Triumph, Sherwin & Wlliams, General Motors, Honda Motors, Izusu Motors...
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Over the years we have, at one time or another, represented virtually every premium global brand such as: Florsheim, Bally, Parker Pens, Arrow Shirts, Gillette, General Mills, Lipton, IBM, Sony, Canon, Kodak, Smith Corona, Triumph, Sherwin & Wlliams, General Motors, Honda Motors, Izusu Motors...
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Daily Selection
We service an impressive array of clientele including restaurants, supermarkets, and hotels. Our products span a wide range and offer solutions to events of all sorts. When you’re planning your meeting or reception, reach out to us to find out how we can help you, too.
Wishing Tree Campaign
As part of our Wishing Tree campaign at Super Food we are highlighting 3 Aruba based foundations. Let’s meet Turtugaruba: Turtugaruba is a foundation for the conservation of sea turtles and their habitat in the Wider Caribbean, especially on and around Aruba. Turtugaruba is a proud member of the Wider Caribbean Sea Turtle Conservation Network […]
Win Cruise with Ron Tropical
CAPTURE PARADISE with Ron Tropical Win instant prizes with our official launch of Ron Tropical! How? Easy! – Purchase your Ron Tropical 70CL at your favorite supermarket – Scratch the Label and win! – Redeem your prize at Aruba Trading Company, Weststraat 17 Prizes include: VIP tickets to Island Takeover, T-shirts, Baseball caps, hats, lanyards, […]