Aruba Trading Company at a glance
OUR STORY
Established more than six generations ago, Aruba Trading Company is a premium wholesaler originating from a merchant sailor named Eliau Moses Curiel. In 1860, Curiel began what would grow to be an impressive and enduring business. In 1887, his son took another step down this path when he opened “La Casa Amarilla”. This was but the first Curiel company to be established in Curaçao, however more would soon follow.
Today, Aruba Trading Company specializes in the wholesale of well-established and luxury brands, bringing variety to Aruba.
Discover your taste
Events
Aruba Trading Company partners up with clients and suppliers to give you new and memorable experiences through events. To launch new brands, celebrate a special occasion or just to enjoy a good time. Please check our gallery for pictures and our calendar for any upcoming events.
Customer Relations
Island-wide availability
Today we deliver our products to a wide variety of more than 600 relations located all over Aruba; companies, supermarkets, restaurants, hotels and private clients. We value each and every one of our clients and work hard to maintain a high level of trust.
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Our Selection
As a wholesaler, we work hard to provide premium brands and products to our customers while maintaining a high level of trust with each other. We embrace innovation, see challenges as opportunities, and are incredibly proud of the work we do. Let us know if we can assist you in choosing the best brand for your operation, event or home.
Wishing Tree Campaign
As part of our Wishing Tree campaign at Super Food we are highlighting 3 Aruba based foundations. Let’s meet Turtugaruba: Turtugaruba is a foundation for the conservation of sea turtles and their habitat in the Wider Caribbean, especially on and around Aruba. Turtugaruba is a proud member of the Wider Caribbean Sea Turtle Conservation Network […]
Win Cruise with Ron Tropical
CAPTURE PARADISE with Ron Tropical Win instant prizes with our official launch of Ron Tropical! How? Easy! – Purchase your Ron Tropical 70CL at your favorite supermarket – Scratch the Label and win! – Redeem your prize at Aruba Trading Company, Weststraat 17 Prizes include: VIP tickets to Island Takeover, T-shirts, Baseball caps, hats, lanyards, […]