Sales have been a family tradition for six generations, beginning in 1860 with the merchant sailor Eliau Moses Curiel. Following his death, his son Morris E. Curiel sold his schooners to fund the first of his family’s stores, known as “La Casa Amarilla”, in the year of 1887. This first store took root in Curacao, and Curiel would go on to start many more businesses in its wake.
The Aruba Trading Company began as a branch of one such company, Morris E. Curiel & Sons. Following in the Curiel tradition, it soon became its own entity, branching out into different areas of business. As a natural evolution of his wholesale and distribution dealings, Aruba Trading Company has opened fifteen of its own distribution stores along the island's west coast. They carry a wide variety of products from our many partnerships, all globally recognized brands. Any one of our distribution stores will carry the goods you need to bring your next party, office event, reception, or any other celebration to life. Walk into any one of our fine locations and stock up today.