Our Story

Our history goes back six generations, starting with merchant sailor Eliau Moses Curiel around 1860. After his passing, his son Morris E. Curiel sells the last of his father’s merchant schooners “El Tigre” in 1882 and sets up his first store “La Casa Amarilla” in 1887 in Curaçao; the first of many Curiel companies to follow.

Founder: Morris E. Curiel 1863 - 1929

La Casa Amarilla approx. 1900

Since those early days our values remain:

  • Respect
  • Highest ethical standards
  • Total devotion
  • Operational excellence
  • Exceeding the highest standards

and we aim to uphold our guiding principles:

We are passionate about our customers;
We cherish our suppliers and their brands;
We value & trust each other;
We regard innovation and challenges as opportunities;
We are proud of what we do;
We aim to achieve the highest standards of integrity;
We mean to be a good corporate citizen;
We strive to be the best.